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Research papers

(Data + data) × intelligence= Information

This paper will serve to re-emphasise several of the points made by the previous speaker, as well as revisiting other aspects of data interpretation in the pharmaceutical industry. It examines several of the more important areas where data...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Author: Charles Galsworthy
June 15, 1991
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Citation

Galsworthy, C. (1991a, June 15). (Data + data) × intelligence= Information. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/-data-data-intelligence-information


Research papers

Search for the real market and real development: The treatment days analysis

1993 and beyond there will be an ongoing harmonisation process of prices, presentations, patent terms, etc. in the pharmaceutical market of the EC. Individual industry and government actions and re-actions in addition will change the market...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Author: Horst Gunter Schneider
June 15, 1991
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Citation

Schneider, H. G. (1991a, June 15). Search for the real market and real development: The treatment days analysis. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/search-for-the-real-market-and-real-development-the-treatment-days-analysis


Research papers

Facets of socio-economic research and the desirable involvement of market research

Socio-economic research is a comparably young discipline in the pharmaceutical world. While target groups, aims and the basic method (converting medical properties of a health care measure product into economic consequences) do not differ very much,...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Author: Karin Buechner
June 15, 1991
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Citation

Buechner, K. (1991a, June 15). Facets of socio-economic research and the desirable involvement of market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/facets-of-socio-economic-research-and-the-desirable-involvement-of-market-research


Research papers

International information management

The role of on-line databases has been consistently developing in the pharmaceutical industry over the last 15 years. It is my firm belief that this role will increase in importance and impact in the next decade. Researchers have a need for faster...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Author: Simon Fitall
June 15, 1991
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Citation

Fitall, S. (1991a, June 15). International information management. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/international-information-management


Research papers

The role of marketing research in identifying the need for cost benefit analysis

The requirement for new prescription drugs to justify their introduction in economic as well as clinical terms is being sought not only at the central, governmental, level but also at the level of the individual hospital and physician practice, where...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Author: David Dawson
March 6, 1991
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Citation

Dawson, D. (1991a, March 06). The role of marketing research in identifying the need for cost benefit analysis. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-of-marketing-research-in-identifying-the-need-for-cost-benefit-analysis